Golf Information

Holiday Promotion Tips



Vacation Definitions, Terms and Acronyms:
  • Cottage - a small house of any period, typically a rural habitation in a village or countryside, sometimes comprising houses, outbuildings and supporting farmland or woods.
  • Holiday - a day set aside by a nation or culture typically for celebration but sometimes for some other kind of special culture-wide (or national) observation or activity. A holiday can also be a special day on which school and/or offices are closed, such as Labor Day.
  • Guest house - a private home which has been converted for the exclusive use of guest accommodation, and is usually a building separate from the main house.




Are you ready for Mother's Day? Yes I realize it's still a week or two away, but if you haven't started your Mother's Day promotions yet it might already be too late. I know of one company that has completely sold out of their big Easter product 3 weeks prior to Easter (yes completely sold out!). So if you haven't done so already, work up some Mother's Day promotions and start contacting your previous customers and lists.

Why promote Mother's (or any holiday for that matter) when it's still more than 2 or 3 weeks away? Why do you start seeing Halloween costumes for sale in September and Christmas decorations in October? There's several reasons, but the two biggest ones are:

- To stay ahead of the competition

- Keep your business in mind when your customers begin their holiday shopping.

It's especially important to advertise products and specials far ahead of time in direct sales, because we need to keep in mind shipping times. If your shipping time is 1-2 weeks, your customers only have this week to shop.

If it's too late for Mother's Day, start thinking about Independence Day and what you can do to spice up your business!

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About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com


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